Chanel
BOY•FRIEND


















• Manufacturer: CHANEL
• Year: 2024
• Reference No: H10908
• Case No: MZB 36095
• Model Name: BOY•FRIEND
• Material: Steel with black coating case and bezel set with 38 baguette-cut diamonds (≈1.58 CT). 18K white gold dial in
  “Grand Feu” enamel and decal, produced by the Cadraniers de Genève, property of FP Journe.
• Caliber: Manual-winding mechanical movement with a 42-hour power reserve
• Bracelet  /Strap: Matte black calfskin strap with a satin effect and shiny trims
• Clasp  /Buckle: Steel with black coating triple-folding buckle
• Dimensions: 37 x 28.6 x 8.4 mm
• Signed: Caseback engraved with “IT’S CHANEL TIMEFORART!” mention
• Accessories: Box H8862, Guarantee Card H7498
• Estimate: $70,000 - $140,000




Make-up was an essential of woman allure for Gabrielle Chanel. This piece features a representation of Mademoiselle with the iconic accessories that she loved to wear: pearl earrings, long necklaces in accumulation, and cuffs in duo.

The Watch Creation Studio was inspired by the bright colors and portrait’s style of the Pop Art artistic movement to design the dial of this piece. The dial, in shades of pink, violet and blue is realized thanks to the traditional “Grand Feu” enamel technique. This technique consists of dropping liquid enamel on the gold dial, then baking the dial at 800Cº. This delicate operation is repeated several times, requiring extreme precision and expertise to obtain the expected color and finish. The motif of the dial is revealed by 12 clichés manually pad-printed on the dial. Each cliché has been designed by the CHANEL Watch Creation Studio and corresponds to a specific motif and color: the black outline of Gabrielle, beige skin, blue hair, red nails, touches of white, etc. Some clichés are pad-printed using ink, while others are in “Grand Feu” enamel.



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